Browse UB's Collection of Books in Business Fields
I. Globalization in Economics and Business Strategies
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The Great Convergence
by
Richard Baldwin
Call Number: HF 1365 .B35 2016
ISBN: 9780674660489
Publication Date: 2016-11-14
As The Great Convergence shows, the new globalization presents rich and developing nations alike with unprecedented policy challenges in their efforts to maintain reliable growth and social cohesion.
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The Puzzle of Twenty-First-Century Globalization
by
Patrice Franko; Stephen C. Stamos Jr.
Call Number: HF 1365 .F73 2017
ISBN: 9780742556911
Publication Date: 2017-03-02
The Puzzle of Twenty-First-Century Globalization explores the opportunities and challenges of our international economic system. Patrice Franko and Stephen Stamos clearly trace how the ways we produce, finance, and trade goods and services are profoundly shaped by technologies of communication, transportation, and trade.
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Scaling Up
by
Verne Harnish
Call Number: HF 5386
ISBN: 9780986019524
Publication Date: 2014-10-21
Winner of the International Book Awards for General Business Winner of the Readers' Favorite International Book Award for Non-Fiction Business.
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Rules of Thumb
by
Alan M. Webber
Call Number: HF 5386 .W337 2010
ISBN: 9780061721847
Publication Date: 2010-06-29
In Rules of Thumb, Alan Webber--co-founder of Fast Company and one of the most important thought leaders of the last two decades--provides 52 rules of thumb, one for each week of the year, to help leaders stay productive and inspired even in the most turbulent times.
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Green Supply Chain Management: Product Life Cycle Approach
by
Hsiao-Fan Wang; Surendra M. Gupta
Call Number: HF 5413 .W36 2011
ISBN: 9780071622837
Publication Date: 2011-08-17
This detailed resource provides a stage-by-stage production methodology within the life cycle of a product to ensure environmental compliance and economic goals. After covering basic concepts and background, Green Supply Chain Management: Product Life Cycle Approach discusses green engineering technologies, green value chain management, and green information management systems.
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Don't Take the Last Donut
by
Judith Bowman
Call Number: HF 5389 .B69 2007
ISBN: 9781564149299
Publication Date: 2007-05-01
"Dont Take the Last Donut" gives readers the tools to be confident and letter-perfect in any business setting--from pitch to presentation, from networking to contract negotiations, and everything in between.
II. Marketing, Data, Brands, and Digitization
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Marketing Data Science
by
Thomas Miller
Call Number: HF 5415 .M55 2015
ISBN: 9780133886559
Publication Date: 2015-05-12
Fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications
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Foundations of Marketing
by
William M. Pride; O. C. Ferrell
Call Number: HF 5415 .P6584 2011
ISBN: 9781439039441
Publication Date: 2011-01-01
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies
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The Activation Imperative
by
William Rosen; Laurence Minsky; Rory Sutherland (Foreword by)
Call Number: HF 5415 .R674 2017
ISBN: 9781442257047
Publication Date: 2017-11-29
In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them--from simply projecting what a brand is to optimizing what it does--to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results.
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Under the Hood
by
Stan Slap
Call Number: HF 5548.8 .S543 2015
ISBN: 9781591845027
Publication Date: 2015-03-10
Renowned business culture expert Stan Slap knows the difference between understanding your employees and understanding your employee culture.
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Alibaba
by
Duncan. Clark
Call Number: HF 5548.325 .C6 C48 2018
ISBN: 9780062413413
Publication Date: 2018-03-20
Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba's rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed their newfound economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.
III. Finance and Financial Management
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Bad Paper
by
Jake Halpern
Call Number: HG179 .H274 2014
ISBN: 9780374108236
Publication Date: 2014-10-14
The Federal Trade Commission receives more complaints about rogue debt collecting than about any activity besides identity theft. Bad Paper tells the story of Aaron Siegel, a former banking executive, and Brandon Wilson, a former armed robber, who become partners and go in quest of "paper"--the uncollected debts that are sold off by banks for pennies on the dollar. As Aaron and Brandon learn, the world of consumer debt collection is an unregulated shadowland where operators often make unwarranted threats and even collect debts that are not theirs.
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The Power of Money
by
Paul Sheard
Call Number: HG 221 .S5624 2023
ISBN: 9781637743157
Publication Date: 2023-05-09
The Power of Money provides a comprehensive foundation of knowledge to help you feel better informed and more confident as you follow and engage in economic and financial affairs and policy debates.
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The Euro
by
Joseph E. Stiglitz
Call Number: HG 925 .S&% 2016
ISBN: 9780393254020
Publication Date: 2016-08-16
In The Euro, Nobel Prize-winning economist and best-selling author Joseph E. Stiglitz dismantles the prevailing consensus around what ails Europe, demolishing the champions of austerity while offering a series of plans that can rescue the continent--and the world--from further devastation.The Euro is urgent and essential reading.
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Crash of the Titans
by
Greg Farrell
Call Number: HG 2491 .F37 2010
ISBN: 9780307717863
Publication Date: 2010-11-02
Based on unparalleled sources at both Merrill Lynch and Bank of America, Greg Farrell's Crash of the Titans is a Shakespearean saga of three flawed masters of the universe. Its wealth of never-before-revealed information and focus on two icons of corporate America make it the book that puts together all the pieces of the Wall Street disaster.
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Borrowed Time
by
James Freeman; Vern McKinley
Call Number: HG 2613 .N54 2018
ISBN: 9780062669872
Publication Date: 2018-08-07
The alarming, untold story of Citigroup--one of the largest financial institutions in the world--from its founding in 1812 to its role in the 2008 financial crisis, and the many near-death experiences in between. As Borrowed Time shows, crisis and outright disasters have been surprisingly common during the century of government-protected banking--especially at Citi.
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International Financial Management
by
Cheol Eun; Bruce Resnick
Call Number: HG 3881 .E655 2012
ISBN: 9780078034657
Publication Date: 2011-03-31
International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets of the world become more integrated, a solid understanding of international finance has become essential for astute corporate decision making. International Financial Management, Sixth Edition, provides students with a foundation for analysis that will serve them well in their careers ahead.
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Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition, 1 Term (6 Months) Printed Access Card)
by
Eugene F. Brigham; Joel F. Houston
Call Number: HG 4026 .B66932 2015
ISBN: 9781285065137
Publication Date: 2014-01-01
Gain a focused understanding of today's corporate finance and financial management with the market-leading approach in Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, 8E.
IV. Business Mathematics and Accounting
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Business Mathematics
by
Gary Clendenen; Stanley A. Salzman
Call Number: HF 5691 .M465 2015
ISBN: 9780321955050
Publication Date: 2014-02-10
For courses in business math or the mathematics of business. Business Mathematics by Clendenen/Salzman teaches students the mathematical skills they need to be successful in business, emphasizing mastery of business concepts and scenarios that require a mathematical solution.
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Financial and Managerial Accounting
by
Carl S. Warren; James M. Reeve; Jonathan Duchac
Call Number: HF 5636 .W3373 2016
ISBN: 9781285866307
Publication Date: 2015-01-06
Close the gap between homework and exam performance with Warren/Reeve/Duchac's FINANCIAL & MANAGERIAL ACCOUNTING, 13th Edition.