Chapter 3 in Burnett, J. (2011). Introducing marketing. SUNY OER Services, [New York.]
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape In: Principles of Marketing
Chapter 18: Market Research In: eMarketing: The Essential Guide to Online Marketing
Competing on Customer Journeys Harvard Business Review
How to Create a Marketing Plan In: Entrepreneur
Who creates Trends in Online Social Media: The Crowd or Opinion Leaders? In: Journal of Computer-Mediated Communication
None in this module
None in this module